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Shares strategy for reopening in the coming weeks.
May 6, 2020
By: Beauty Packaging Staff
On May 5, Nordstrom announced plans to permanently close 16 full-line stores and restructure its operations in an effort to minimize the impact of the coronavirus crisis. The company hopes these actions will strengthen the business for the long-term. The restructuring is expected to result in expense savings of approximately $150 million. These measures, combined with the company’s initial savings plan of $200 to $250 million, represent a reduction in non-occupancy related overhead expenses of approximately 20 percent. “We’ve been investing in our digital and physical capabilities to keep pace with rapidly changing customer expectations. The impact of COVID-19 is only accelerating the importance of these capabilities in serving customers,” said Erik Nordstrom, CEO of Nordstrom Inc. “More than ever, we need to work with flexibility and speed. Our market strategy helps with both, bringing inventory closer to where customers live and work, allowing us to use our stores as fulfillment centers to get products to customers faster, and connecting digital and physical experiences with services like curbside pickup and returns.” Plans to Reopen Despite closures, Nordstrom stores remain a core part of the business. Nordstrom plans to reopen stores in a phased, market-by-market approach where allowed by local authorities. The company did not give exact dates for when stores will commence reopening. The company will make several updates to its stores and the way it serves customers, including:
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